This Creative Life with Natalie Walton
Imprint with Natalie Walton
Evi O on Simplifying Design
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Evi O on Simplifying Design

Evi O is someone who has had a huge impact on my creative life over the past five years.
Photo Daniel Shipp

Evi O is someone who has had a huge impact on my creative life over the past five years. She not only designed the proposal for my book This is Home, which helped me get a publishing contract. But she went on to design This is Home and Still. She is an award-winning book designer and runs a successful design studio in Sydney - Evi O Studio, and is an artist who creates sell-out shows. In this episode she shares why simplifying the design process is so important, and some of the big lessons she's learnt along the way.

THIS EPISODE FOCUSES ON

  • Not conforming, and creating your own path.

  • Becoming an artist.

  • The principles of design.

  • Why book designers are mid-wives.

  • Growing a design studio.

  • Why hiring adds more "flavour" to your work.

  • Finding the balance between work and art.

  • What makes a great book.

  • Overcoming "second book syndrome".

  • Finding your own creative voice.

FEATURED ON THIS EPISODE

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Podcast production: Yaga Media

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