Danielle McEwan is a friend who I admire on many levels. In today’s podcast episode I wanted to focus on her creative journey, and some of the lessons she’s learnt while creating her successful homewares brand Tigmi Trading.
THIS EPISODE FOCUSES ON
Growing up as the daughter of an artist.
Moving to the US during a formative age.
Learning from the deep end.
Working in the music industry during the halcyon days.
Developing artists as brands in the music industry.
Taking on a retail space before going on a buying trip.
Using a website as a way to showcase a brand in the way you most want.
The importance of using imagery to market and catapult your business.
Trusting your gut in business.
Growing a team organically.
FEATURED ON THIS EPISODE
Danielle’s business Tigmi Trading
Danielle’s mum Sylvia McEwan
Danielle’s sister Simone McEwan
Musicians Danielle worked with included Eddie Vedder, Kings of Leon, Bono, Bowie, Springsteen, Beyonce, Destiny’s Child, Oasis
Business coach Pru Chapman
Tigmi Trading’s partnership Reforest Now
Book - My Brilliant Friend by Eleana Ferrante
Book - Let My People Go Surfing
Podcast - Zach Bush on The Rich Roll Podcast.
Come join our Facebook group at ImprintPodcast
Podcast production: Yaga Media
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