What if you didn’t need a formal qualification, a traditional path, or a big following to build a successful design business — just a clear point of view?
In one of the most popular episodes of the Imprint Podcast, Simone Haag shares how she created her own niche in the design world by leaning into what made her different. With no formal training, Simone built her career from the ground up — first as an apprentice at the leading Melbourne design studio Hecker Guthrie, then as the founder of her own studio known for bold, layered interiors that reflect a highly personal style.
Come listen to our conversation where we talk about Simone’s unconventional journey into design, how she turned her love of vintage into a signature strength, the way she works with clients, charges for her services, and how she built a team around her creative vision.
Simone’s story is a powerful reminder that when you own your point of view, you don’t need to compete — because no one else can do what you do.
If you’re trying to stand out, find your style, or carve your own niche in a crowded market, this is a must-listen.
➤ Let’s continue the conversation here: www.nataliewalton.substack.com
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